Campaigns

Centralize customer intelligence

Use CRM tools to manage and track customers journeys. Capture insights, improve ROI and scale results.

Segmentation, Targeting & Personalization

Store and tag contacts based on attributes or lifecycle stages, creating unique segments for tailored outreach.

Unified Data, Reporting & Insights

Gain a holistic view of customer journeys, tracking all touchpoints and interactions across marketing initiatives.

Automation & Workflow Efficiency

Implement automated workflows, tasks and campaigns to boost productivity and streamline performance.

Customer Outreach & Acquisition

Fuel customer journeys

Develop a revenue-focused media strategy for reaching customers. Increase awareness, engagement, conversion and loyalty.

Content & Thought Leadership

Craft engaging stories and thought leadership to build trust and credibility. Support acquisition channels and fuel campaign performance.

Webinars & Events

Support webinars and industry events with presentations, panel topics and content, booth materials, networking engagements and brand giveaways.

Email & Messaging

Send tailored messages and create 1:1 connections with prospects, leads and customers. Automate workflows and tasks to boost productivity.

Content Sharing

Share strategic content and thought leadership across social networks and relevant community-driven platforms to drive engagement and build authority with niche audiences.

Share press releases, pitch story ideas and amplify media coverage via relevant industry publications and news outlets.

SEO

Get found more easily, create content that attracts more prospects to your site, enhance user experiences and increase conversion.

Improve rankings on top search engines, drive qualified traffic to your site and increase conversion.

Social Ads

Send tailored messages and create 1:1 connections with prospects, leads and customers. Automate workflows and tasks to boost productivity.

Shopping Ads

Promote your products to prospects as they are actively searching and shopping. Reach high intent audiences and drive purchases.

Display, Video & Audio Ads

Run programmatic or publisher direct ads across ad formats – display, native, video, connected TV, streaming audio, podcasting and more. Target niche audiences across multiple touchpoints, increasing engagement, consideration and conversion.

Reporting

View results, learn & optimize

Leverage unified marketing dashboards to track performance. Gain insights and make data-driven decisions.

KPI Tracking Dashboard

Track revenue and growth across marketing initiatives in a unified dashboard. Pull data from your CRM and paid ads to monitor performance, make informed decisions and align efforts with business goals.

Growth KPIs across marketing

Revenue and sales tracking

Leads and sales pipeline by source and stage

Campaign performance for paid ads

Custom data integrations and visualizations

Campaign Dashboard

Monitor and visualize paid ad performance in a unified dashboard. View results by platform, campaign, ad set, audience, ad creative, market and more – unlock insights and trends to improve performance.

Campaign performance across paid ads

Revenue, sales and lead tracking

Reach, engagement and conversion metrics

Granular breakouts by channel, tactic and target

Audience insights and trends

Custom data integrations and visualizations

Campaign Calendar

Stay in the loop on upcoming campaign deliverables, deadlines, launches, optimizations and more. Ensure initiatives are well coordinated, improving team communication and collaboration.

Campaign deliverables and deadlines

Project/task owners and approvers

Status and progress tracking

Reference links to resources or materials

Custom details and notes