FAQ

Some quick answers

How does CMOspot benefit growing businesses?

We help fast-moving businesses scale smarter, not just bigger. We work as part of your team, not an outside agency, giving you hands-on support without the overhead. With flexible and tailored marketing solutions, teams can stay lean, adapt to evolving needs and achieve profitable growth.

How do you balance short-term wins with long-term growth?

Think big, execute in short sprints. We are guided by long-term vision that drives transformational growth – while also mapping actionable steps and executing projects to make an immediate impact.

What's your approach to strategy?

We start by mapping your revenue – existing channels and new opportunities. Then, we assess what's already in motion (your strategic initiatives, available resources, etc.), designing every move around finding the shortest path to the largest growth.

Who will we be working with?

Our founder, Tessa, acts as your fractional marketing partner and integrates with your team. Depending on your needs, we bring in partners from our Marketplace to add expertise and scale efforts.

How do you work cross-functionally with our team?

We work with your teams to ensure strategic alignment. Here's what collaboration can look like:

‍Leadership: We work as an extension of your leadership team by aligning growth strategies and tactics with big-picture goals. That means collaborating on high-level marketing strategy, turning vision into action and measuring success against KPIs.

Sales: We arm Sales with the right tools, messaging and insights to sell smarter and close deals faster. As we develop sales enablement materials, we work together to continuously refine content and messaging based on customer feedback.
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‍Customer Success: We gather insights from Customer Success to shape marketing strategy and messaging. Our goal is to build marketing assets (sales enablement and customer materials) around specific needs and use cases – facilitating stronger relationships and loyalty.

Product: We align with Product to understand solutions (features/benefits/use cases), stay in the loop on product updates and gather feedback on product usage to improve customer outcomes.

What if we already have a CMO/CRO or other in-house marketing support?

That's great! We’re here to enhance your team, not replace it. Think of us as extra firepower – we plug in where you need us, adapt to your priorities and build on what's already working.

CMO/CRO Extension: We help you bring your CMO/CRO's vision to life. We provide strategic insights, tactical recommendations and execution support – sharing insights and refining strategies as we go.

In-House Marketing Extension: If you have mid-level or junior marketing support, we step in to provide marketing leadership, big-picture strategy and hands-on execution, working alongside your team to drive results.

Do you work with our other marketing partners or vendors?

Yep! We work closely with your partners to make sure everything’s aligned and your marketing runs smoothly.

How do you support investor relations?

We help you build trust with investors by creating clear, compelling materials that tell your growth story. Whether you need fundraising decks, business plans, performance reviews or investor letters, we make sure your message is sharp, credible and easy to follow – so you can raise capital and keep investors in the loop.

Can you integrate with our existing tools and systems?

Yes, we plug into your existing tech stack – collaboration tools, project management systems and/or marketing platforms. We adapt to what you already use and suggest new tools as needed.

What is CMOspot's Marketplace?

Our Marketplace connects you with marketing talent and teams we’ve worked with for years. Just like us, our partners support fast-moving businesses with an agile approach. Together, we scale your efforts, while ensuring you stay flexible, nimble and efficient.

How does it work?

Once we assess your needs and align on a marketing strategy, we determine if additional resources are needed. We recommend potential partners for you to meet, evaluate and onboard.

What if we have our own marketing partners?

That's great! We collaborate with any partners you already have. Think of us as extra firepower – we plug in where you need us, adapt to your priorities and build on what's already working. We’re here to enhance your team, not replace it.

What's the difference between working with and without Marketplace support?

It comes down to horsepower and expertise.

Without Marketplace Support: A more focused approach to maximize efficiencies. We prioritize the most important milestones and initiatives to drive steady growth.

With Marketplace Support: A more impactful approach to scale faster. We take on more initiatives and tap into specialized skills for things like SEO, paid ads, video animation and graphic design.

We're not sure what our budget should be – can you help?

Of course! Once we learn about your team's objectives and needs, we can recommend several plan options. Let's work together to figure out the optimal budget.

Do you support one-off projects?

We’re happy to help with one-off projects, but the best results come from building momentum over time! With consistent strategy, execution and insights, we can maximize impact, optimize success and drive sustained growth.

How can we get started?

Book a 30-min intro call with our founder, Tessa, or email us at hello@cmospot.com. Let's chat!

What can we expect during onboarding?

Our onboarding process is personalized to you. Here's what the process can look like:

Team Integration: Introduce teams, understand roles and share access to relevant tools/platforms.

Solution Deep Dive: Understand solutions, products and roadmap, including features, benefits, partnerships, integrations and more.

Revenue Roadmap: Dive into existing and forecasted revenue by source to ensure marketing efforts are aligned with revenue goals.

Business & Marketing Deep Dive: Understand current or planned business and marketing initiatives; reivew existing marketing assets, materials, research and performance.

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